Our Coaching Team
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Sarah Kemp - Director and Head Coach
Sarah has been involved with cheerleading since 2013, both as an athlete and a coach. She is incredibly passionate, dedicated and strives to bring the best out of her athletes. Sarah is BGU certified in coaching cheerleading at levels 1-6, and tumbling in levels 1-5. She is a qualified physical/mental health first aider, holds an enhanced DBS and is safeguard certified.
Sarah oversees all programme operations and is one of our lead coaches.
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Kieran Smith - Head Coach
Kieran has been cheerleading competitively and coaching for 10 years. His fun and energetic approach to coaching continues to motivate athletes and brings enjoyment to coaching. Kieran is BGU certified in coaching cheerleading at levels 1-6, and also holds an acrobatic arts certificate. He holds a enhanced DBS, is first aid & safeguard trained.
Kieran heads up our recreational and tumbling provision and is one of our lead coaches.
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Holly McCarthy - Lead Coach
Holly has been involved in cheerleading for 8 years. She is focused and bubbly, which motivates the athletes to giving their all. Holly is Level 1-2 BGU cheerleading & tumble qualified. She holds an enhanced DBS, is first aid & safeguard trained.
Holly is one of our lead coaches.
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Chloe Sherwood - Lead Coach
Chloe has been doing cheer for 4 years. She fell in love with the sport whilst at university and is excited to continue growing both as an athlete in the programme and as a coach.
Chloe is BGU certified at levels 1-3 in cheerleading and tumbling, is safeguard trained, and also a qualified sports and rehabilitation therapist.
Chloe is one of our lead coaches.
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Hattie Carroll - Lead Coach
Hattie has been cheering competitively for 10 years, and coaching for 6. She is passionate about the sport, loves sharing her knowledge with younger athletes, and watching them grow in talent, strength and confidence. She is BGU certified in levels 1-2 cheerleading and tumbling, holds an enhanced DBS and is safeguard trained.
Hattie is one of our lead coaches.
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Sophia Clough - Lead Coach
Sophia's passion and love for cheer started 7 years ago when she was introduced to the sport. She has always been involved with sport but cheer has stolen her heart. She is excited to assist other athletes to learn and grow within the sport.
Sophia is BGU certified in coaching cheerleading and tumbling at levels 1-3 and is also safeguard trained.
Sophia is one of our lead coaches.
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James - Lead Coach
James started cheer in 2012 at university and fell in love with the sport not long after.
He is BGU qualified in levels 1-6, and has an enhanced DBS. James competed with Team England Co-ed Premier in 2022, and his speciality is in partner stunting.
James is one of our lead coaches and joined Bedford Allstars earlier this season (2025).
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Sophie - Lead Coach
Sophie has been cheering for a few years and has helped coach gymnastics and cheer since she was young. She is now qualified in levels 1-3 through BGU, in cheerleading and tumbling, and has an enhanced DBS.
Sophie is a committed member of the team, and is a coach and athlete within the programme.
Sophie is one of our lead coaches.
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Junior Coaches
We are fortunate to have a dedicated team of junior coaches at Bedford Allstars. Our junior coaches are all athletes within our programme and are passionate about cheerleading.
All of our junior coaches have undertaken a BGU certification in junior coaching, and they assist our lead and assistant coaches in our recreational cheer and tumble classes, with some of our older juniors starting to assist in some of our younger teams.

